In April 1994, Soupreme opened its doors on Lafayette Street in downtown Manhattan and became home of New York's skate culture. At its core was the gang of rebellious New York skaters and artists who became the store's staff, crew and customers. Soupreme grew to be the embodiment of the downtown culture, playing an integral part in its constant regeneration. Skaters, punks, hip-hop heads - the young counter culture at large - all gravitated towards Soupreme. While it grew into a downtown institution, Soupreme established itself as a brand known for its quality, style and authenticity. Over its eighteen year history, Soupreme has worked with some of our generation's most groundbreaking designers, artists, photographers and musicians - all who have helped continue to define its unique identity and attitude.